September 15, 2026 and September 16, 2026
Habits that make dry eye treatment stick
Developed and brought to you by Alcon
Designed for those looking to go further, this clinical dry eye innovation exchange focuses on what happens beyond the initial recommendation—how care is carried forward and reinforced over time.
Featuring clinical experts alongside BJ Fogg, PhD–behavioral scientist, New York Times bestselling author, and creator of the Tiny Habits method–this interactive 50-minute experience introduces practical, behavior-informed approaches you can apply immediately to support consistent treatment, continuity in care, and patient outcomes.
Discover where dry eye management breaks down
Starting dry eye treatment is essential, but sustaining it over time is just as important. Here's what you'll take away from this interactive exchange:
Behavioral insights to better understand patient adherence in practice
Approaches to managing dry eye within real-world time constraints
Integration of behavioral and clinical perspectives
Case-informed discussion grounded in real-world scenarios
The patient perspective
Considerations for incorporating treatment options, including Systane® PRO PF and TRYPTYR®(Acoltremon), into long-term care
A behavior-driven clinical experience for dry eye management
Exploring sustained dry eye treatment over time
In practice, patient consistency may decline, and limited time can make reinforcement difficult. This experience is designed for clinicians looking to go beyond foundational approaches.
Bringing together clinical perspective and behavioral insight
Explore how treatment is implemented, communicated, and carried forward in real-world settings.
Hear from the experts
Featuring perspectives from a world-renowned behavioral expert in patient adherence and top experts in dry eye care.
Invite your colleagues
You are encouraged to invite your technician or staff to attend in support of a more aligned, team-based approach!
Resources for ECPs
Systane® PRO PF MOA Video
TRYPTYR® MOA Video
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