March 26 and March 31, 2026

Build a stronger digital presence in 30 minutes

Exclusively sponsored by Alcon

In just 30 minutes, learn how small, practical updates to your digital presence and messaging can help your patients recognize the changes in their vision needs and request your support–just in time to kick off Presbyopia Awareness Month. At the end of the webinar, you will receive ready-to-use assets to put your learnings into practice right away!^*

^{*Opt-in required to receive digital assets.}

Modern challenges in presbyopia eyecare

With two opportunities to attend, choose the date and time that fits your schedule and learn how to scale your approach to presbyopia awareness and multifocal contact lens growth that takes your practice where it needs to be.

A digital presence that engages, educates, and reassures presbyopes.

Messaging that resonates with GenX and Millennial patients.

Insights from industry experts and active practitioners.

Actionable strategies designed for busy ECPs looking to futureproof growth.

Digital considerations for presbyopia growth

This 30-minute, peer-to-peer webinar focuses on what to update, why it matters, and how to apply it right away. Learn how eyecare practices are evolving their digital marketing and patient messaging to better connect with today’s presbyopes — and support stronger, more confident multifocal conversations in-chair.

Reposition your practice for modern presbyopes

Learn how Gen X and Millennial patients search for eyecare and what they expect before they ever step into your practice.

Update your presbyopia and multifocal contact lens messaging

Shift away from age-based language and adopt patient-first messaging that aligns with active lifestyles and visual performance goals.

Strengthen your digital front door

Identify practical updates to your website and digital channels that help convert online interest into booked appointments.

Build sustainable multifocal growth

Create a futureproof approach to presbyopia awareness that supports patient confidence, satisfaction, and long-term retention.

Loading event schedule...